With the ease of starting your own blog today, millions of writers have jumped on the blogger train.
And while many of have tried, many have also failed to build their blog into a business that actually makes them money.
So, why has this happened?
Well, the simple answer is that the web has become so saturated with blogs and their content that it has become exceptionally difficult to stand out.
But what can you do to stand out in the crowded blogosphere?
Well, it starts with choosing the right blog niche.
To help you with this, let’s take a look at a few steps you can take to make sure you’re choosing a niche that can be successful over the long term.
#1 – Determine Your Intentions
The key to sustaining a successful blog starts and ends with consistency. If you don’t publish posts and market your website consistently, it will be impossible to maintain a successful blog.
Because of this, it’s absolutely essential that you determine what intentions you have for your blog before you get started.
Is this something that you feel you want to do for five years or more? If so, you’d be wise to choose a niche that interests you.
Is this something that you’d like to lead to financial independence? If so, you should probably focus, first and foremost, on a profitable niche.
While it would certainly be optimal to find something that both thoroughly interests you and has high profit potential, it’s likely that you’ll have to make some type of sacrifice one way or the other.
#2 – Brainstorm Ideas
Once you’ve determined your intentions, you’ll want to start brainstorming some niche ideas.
It’s important that you list as many potential ideas as you possibly can. Don’t worry about research right now, just write down every idea you can think of regarding niches that match your intentions.
Work to break down your ideas as much as possible.
For example, if you’re thinking of starting a blog about helping college students transition to the job market, think of ways that you could break this down even further.
Some ideas for this specific example include things like:
- Helping computer science majors transition to a job in computer programming
- Assisting history majors in their quest to find an internship that can lead to a long term job
- Helping secondary education majors find teaching jobs
The ideas above could be broken down even further, but the point here is to get as far away from general topics as possible.
#3 – Research, Research, Research
Now that you’ve got some ideas written down, it’s time to research.
While this step is self-explanatory, your main goal should be to determine a niche, from your list of ideas, that has the highest short and long term potential.
Take, for instance, the college student example in the previous step.
Because of the popularity of coding and computer programming today, and the many jobs that need to be filled in this space, this niche offers a tremendous amount of potential.
While this is undoubtedly a simplified version of how to choose a niche that can be successful, following these steps should put you well on the way to creating a blog you’ll be proud of.