One of the most important tasks for any online business is the thorough analysis of their traffic. It helps them understand why they have or hadn’t had success within a given period and helps them plan for the future. It’s not just a matter of counting how many page impressions or unique visitors your business has had in the last month (though these are important metrics).
Web Analytics, as it is known, is the measurement and analysis of every factor that contributes to your websites success. It allows you to track your visitor activity and show where visitors are coming from, what keywords and search terms they used to find your website, how long they stayed on your website, what page they exited your website from, what links they clicked, what pages are getting the most traffic and much more. It also shows where they come from, what browser or device they used to visit your website and what language they speak. Other sources such as leads, email campaign responses, heat maps etc can be tracked too.