In the process of developing a web site, there are many professional profile that work on it, one of this is the SEO profile (Search Engine Optimization). If you are working in a web agency, usually there’s a professional profile that works only on search engine optimization, giving you the freedom to work with image editing, (x)html and css. But if you are a freelance, then you should spare money and do this your self.
I have worked as web designer and SEO, then I realized how important is, for a web designer, have at least, a basic knowledge of SEO. How many web designers, when are working on a layout, thinks about SEO? How many web designers really know the importance of the Page Rank? How many know that the massive use of Ajax can affect, negatively, the ranking of a page?
Yes, I think that every web designer, or developer, should know SEO. Ok you don’t need to know all the “secrets” behind the search engine optimization, but have a basic knowledge of SEO can help you in your freelance (and not only) work and receive more praises from your client.
Explain SEO in just a post is impossible, so I made a list of tips, tools and suggestion for a good optimization of a web page , that every one can do although is not a SEO.
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