SEO or Search Engine Optimization is the way in which you set up your site to be ranked more highly by search engines and influence how information is displayed in search results. Gone are the days when buying Google Adwords was the best way to show up on the top of a search query, especially since many advertisers aren’t relevant to search results which has led to users mistrusting sponsored links more and more. Adwords will bounce back, but there are ways to influence your search engine standing today.
First off, we have to understand that search engine crawlers, especially the Google spider, read through the source of your page making assumptions according to the content and the markup. Logical HTML hierarchy is crucial in determining the importance of content, but buzz on the internet tells us that Google is also starting to base their results on your social presence as well as your page. That’s right, you can forget about Facebook and twitter as simple play tools, they could help make or break your website.