If you were to ask any blogger what the most important thing is when it comes to running a successful blog, chances are that the answer would be “good content”. It is content that makes a blog rank well in the search engines.
However, not all content is the same. While it is important to create content that is optimized for SEO, it is also important to keep this content user-friendly. This is a fine line to walk since favouring one of these aspects too much will come at the expense of the other.
Here are 5 tips on how to balance SEO and usability in order to create quality content that will get you ranked higher in the search engines.