From quality content to social media the face of SEO is rapidly changing and expanding. If you want to keep up you will need to learn a few new tricks as well as relearn and reevaluate a few old ones.
I am sure that every single one of you have heard that content is king on more then one occasion, but the fact is content is not king, the user is actually king, and content is the homage that we all must pay to our king.
Your visitors want unique, well written and informative content that is easy to read and understand, engaging, entertaining, and relevant to the keyword that they used to find you. They want to know more about you and your company, products or services so that they can trust you and build a relationship with you. But your visitors are not the only reason why you should only use fresh, unique and high quality content.