Email branding continues to grow in importance for online business owners. Despite social media becoming a norm for conducting a successful business online, email is winning when it comes to return on investment and conversions. While it remains to be seen whether Google’s Promotions tab will affect businesses outreach efforts, even government websites deem sending out updates via email as important. In short, the email newsletter isn’t going anywhere.
If your blog is hosted on WordPress, it’s possible for you to allow readers to sign up and be a part of your email list directly from the website through an email newsletter plugin. The plugins will also allow you to send automated notifications to subscribers whenever you update the blog.
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Top WordPress email newsletter plugins
1. Wysija Newsletters
Wysija Newsletters allow you to send newsletters from the WordPress platform directly. You can also insert social widgets and change the colors and fonts of the newsletter. The plugin includes automatic post notifications to subscribers, statistics for open rates and professional themes to enhance the template of the newsletter.
The free version allows you to send emails for up to 2,000 subscribers. Wysija Newsletters also has a premium version that waves the 2,000 subscriber limit, integrates Google Analytics and takes care of the scheduling itself.
2. ALO EasyMail Newsletter
This is another plugin that provides easy installation and is accompanied by shortcodes and placeholders. You can personalize the newsletter by adding entries such as the name of the subscriber, recent images and posts.
You can also use Google Analytics to keep track of the links, export subscribers via CSV files and see the open rates. One of the best features of this plugin is that it has the option to create multiple lists, giving you the option of list segmentation
3. WP Autoresponder
WP Autoresponder doesn’t place a limit on the number of mailing lists and is free to install. The plugin also works well with third party popups and subscription plugins. The opt-on form can be displayed by using HTML code at any desired location or simply as a widget in the sidebar. As the name of the plugin suggests, it allows you to set unlimited number of autorespondenrs for the people in your mailing list, and you can also set the number of days in between the messages.
New posts can be sent as emails as soon as they are published. Subscribers are given the ability to choose the categories they want to receive the updates for. Some limitations of WP Autoresponder are that posts can’t be aggregated in newsletters, and notifications are only sent for separate posts. You also have to be a part of the developer’s email list to receive the download link.
4. NewsPlus WordPress newsletter plugin
This is a premium plugin that works great in keeping subscribers informed about the latest happenings regarding your website and brand. It brings an extended panel for themes, a visual newsletter editor and also allows you to integrate any newsletter template without hassle.
The dashboard of the plugin displays statistics of users so you can improve/refine the newsletter email subscription campaign. The newsletters can also be sent based on categories the subscribers signed up for.
How often do you use newsletter plugins? Feel free to leave comments.