WordPress is a popular platform builder for many websites on the Internet. It holds almost a-third of the websites online, which is almost 6 times more than the next biggest CMS. This popularity is down to the platforms great features and high level of security. It is also a great platform for users with varying skill levels, and be used by amateur coders and beginners, as well as technically skilled professionals.
It is a great platform for a variety of sites, and has the best content posting and protection policy online. By sharing your content on the platform, you will be guaranteed ownership and control. Here are a few reasons why you should consider using WordPress for your business website.
It is easy to use
WordPress has a great draw because it is easy to use and understand. Some platforms will require users to have a technical understanding of coding. You could be unable to make changes to your website on demand and may be required to hire a professional to help change the code.
You can still hire pros on WordPress, but you will not need to do so every time you need to make changes to your site. Hire WordPress developers to optimize and your website for a better user experience and improved SEO rankings, instead of needing them for minor changes. WordPress will be so easy to use that you can even learn how to use plugins to do most of the technical tasks by yourself.
It is also free to install, which makes it the best choice for business brands who do not have large expenses laid out for online business growth. Even if your business is a start up with minimal labor resources, you can set up and monitor your website on the platform without spending too much of your resources.
It is scalable
You can set up a variety of websites on WordPress. There are themes and frameworks designed for a variety of website types, with these templates guiding users to create an appealing website. Users can even make changes to the code and tweak it to their interests, since WordPress is open source and will allow these types of changes.
WordPress’ scalability allows it to be used for different website types. You can setup a blog, Company social media, a knowledge based site, a forum, a video hosting website, membership service website or an online catalogue. This diversity helps businesses find the right website for their brand, making it very popular with this demographic.
You will have access to a large number of themes and plugins to help make the right website in terms of appearance and operations. When choosing preferred plugins, you should stick to those accessed through WordPress and other trustworthy sources as these have a lower risk of being targeted by malicious attackers.
It can be optimized and improved.
You can improve the function and appearance of your WordPress website by optimizing for speed. There are only a few CMS options that offer website owners the ability to tweak their websites to improve user experience through faster loading pages, which gives it a competitive edge. Your page is guaranteed to have a great ranking if you know which metrics to tweak. This will also be aided by the platform’s great compatibility with search engine results, meaning that your website will be more likely to be found through searches as well.
WordPress releases constant updates to the core code, which is a common feature since it was first released in 2003. This ensures that its basic operations are always up to date, and likely to improve your website’s performance. For instance, a standard installation provides social media integration, which allows visitors to share articles and reviews onto their social media accounts. You could market your business through your clients’ goodwill and recommendation to their own social media following, which could be better at increasing conversion rates than targeted advertisements.
It offers comprehensive support
You can find enough support from the online WordPress community whenever you need assistance on any issue on the site. Whether you are looking to understand or tweak some aspect of your website builder to have perfect mastery when making your site, WordPress offers comprehensive support. This can be through WordPress detailed installation guide and FAQ section, or any of the multiple forums and tutorials that can be found online.
The large community developed as a result of the platform’s popularity, with the site attracting various professional and freelance developers and technicians who look to make it even more enjoyable for users. You can get a hang of the platform’s operations and become proficient in a matter of days, due to its ease of use.
If you are having trouble, you may even look to these professionals for help. They will be able to provide specific services for your platform, which will require lesser fees than comprehensive and detailed packages offered by professionals on other platform. Due to the site’s popularity, they are also easier to find and are more likely to be successful.
It offers multimedia support
You can create a viral following on the Internet by exploring diverse content. You will be able to attract more visitors by sharing great content on your website. For some platforms, this might be limited to certain types of content. You could have a difficult task sharing posts with certain types of content because these platforms will restrict your ability to share posts containing certain types of content.
On WordPress, you have access to a one-click policy for all types of content. Whether you are sharing images, videos, audio or text files, or a combination involving more than one format, you will have no problem sharing your content on WordPress. The site also guarantees complete ownership for all content posted, which offers users protection from copyright breaches. The platform will also save backups for all content, which allows users to keep a copy of their content for use in case of loss.