Although a career in web design can be both personally and financially rewarding, you will have to deal with the occasional client who is unable to understand the difference between their desires and what will actually make their website work properly. Instead of spending an unnecessary amount of time attempting to turn their vision into a reality, you need to master the skill of showing them why their idea will not provide them with the desired results. In some cases, this is simply because they want you to design an overly cluttered website. In other cases, it is because they expect you to create a page that is filled with Flash animations without considering the negative impact that this will have on their mobile audience. Either way, there are several techniques that you can use to help them see that the best option is to let you blend their vision with your own.
An Important Tip for Communicating with a Difficult Client: Always Let Them Speak First
One of the most important aspects of getting a difficult client to see your point of view is to let them feel like you are genuinely listening and considering their ideas. If you interrupt them while they are speaking, they will instantly get their guard up, and it will be more difficult to convince them that there is a better way to build their website.
Calmly Explain Your Ideas
Some website designers have a tendency to get too passionate when they are trying to explain why their idea will work better than someone else’s. If you want to have a successful business, though, you need to leave your ego at home and calmly discuss with each client what the pros and cons are of their approach and your approach.
Incorporate as Many of Their Ideas as Possible If your client wants you to build a cluttered website that focuses on the colors red and black, you should discuss providing a more streamlined option that utilizes their colors of choice. When you make your idea look like it is a compromise between what they want and what you want, it will be much easier to get them to listen to you. After all, they are paying for the website (don’t forget to explain the benefits of HTML 5), and they want to feel like they are in control.
Demonstrate the Difference Between Your Ideas
The best way to show them how the two website ideas will look is to send them links to two existing websites that utilize similar styles. Make sure that you present this in more of a neutral way, however, so that they will not feel shamed into defending their original idea.
Provide an Information Packet
It is a good idea to provide all of your clients with an information packet that details some of the best and worst website designs according to a third-party source. This packet should also discuss mobile accessibility to help keep them from becoming obsessed with Flash.
Build Two Templates
If all else fails, design a template that is exactly what they asked for along with a second template that highlights your ideas. To save time and money, you should only design a basic main page template. When you run the two ideas by them for approval, they will most likely select the superior option. As you can see, it does not have to be difficult to get a client on the same page as you, but you will have to exhibit both patience and knowledge. Keep in mind, however, that no one wants to feel like they are being talked down to. In other words, always be cognizant of the tone that you use when you explain why your suggestions may help them get the result they will be most happy with. Snap offers affordable web design check out their print, design and web services and contact them to get a great looking web site!