When the Internet first became popular, it was almost a rule of web design that it was important to utilize a lot of flashy images and colors. Most web designers have pulled away from this approach, however, and minimalistic web design is becoming increasingly popular. There will probably always be at least a small audience for websites that are created with a lot of flash animations and other gimmicks, but if you are serious about your business and website, it is best to go with a minimalistic approach.
What is Minimalism?
Minimalism requires the web designer to remove all aspects of the website that are not necessary in favor of letting the website serve its most basic and essential function. The concept of function over form comes into play, but many minimalistic websites are also aesthetically pleasing because of their simplistic approach. An example of a minimalistic navigation menu would include simply the necessary words for a viewer to click on instead of any images or other accompanying information.
Examples of Successful Minimalistic Websites
1.) Typographica – The layout of this website is both minimalistic and stunning. The vivid contrast between the white background and the gorgeous black fonts makes this website a pleasure to view.
2.) Charma Inc – The website for Charm Inc. utilizes almost no pictures, and the main frame text appears to be freely floating even though it has been built into a clearly defined text box. This design is eye-catching quite simply because it is so minimalistic, and it is refreshing to see a company step so far away from flashy imagery.
3.) Black Estate – The website for New Zealand’s Black Estate took inspiration from its name. Unlike most of the other minimalist websites, Black Estate’s web designer selected a classy and eye pleasing white on black design. Utilizing black for the background is the perfect touch, especially because some people view white backgrounds as boring.
Creating the Perfect Minimalistic Website
In order to pull off a minimalist look, you must begin by asking yourself which factors absolutely have to be included in the website. Anything that is not essential should not be utilized. It is still okay to have some images on your website, and in fact they will be an important way to keep your viewers’ attention, but none of your pages should be filled with more than a couple of images.
You should also pick a font and color scheme and stick with it throughout the entire website. Nothing is more visually distracting than a site that constantly looks like it is reinventing itself on each page. This is one of the main reasons that Internet users are beginning to lean towards minimalism, so even if you do not embrace the entire minimalist philosophy, you should at least take some steps to keep the appearance of your site as clean as possible.
Will the Trend of Minimalism Last?
Minimalism has had an important place in the world of art for centuries, so it is likely that Internet users will continue to embrace it. In fact, minimalism may become the preferred method by most users, at least until all web enabled devices are able to properly render every website. After all, if the web designer utilizes a minimalist approach, no one will have difficulty loading the site on their smartphone. This alone is a big enough draw to make both users and web designers prefer minimalism for at least the next few years.
Austin Roberts is a design blogger, who appreciates all forms of minimalism, ranging from web design to Roofing Katy architecture.