An open source project that is home to millions of websites and business blogs, WordPress features fully customizable themes that allow users to use a professional design that specifically calls their client base to action. There are a few things that every young entrepreneur should seek for the best WordPress theme.
Layout and Design
The overall layout and design of your web page is the first thing that a client is going to notice. As much as we are told not to judge a book by its cover, we do. We also judge web pages by the first thing we see without scrolling around on the page. Visitors will spend just a few seconds browsing over a homepage, so be sure yours makes an impression. Your company’s logo should be near the top of the page and make it obvious right away where the client has navigated to. The background colors of the page should be muted, especially if your logo is bright or busy. Shades of white and grey are popular and work well to give a professional feel. This doesn’t mean your page has to be stuffy; it should fit the personality of your company and the personalities of the types of clients you hope to attract. Whatever your business, use fonts that are sans-serif, especially in areas that include important content, such as pricing information or upcoming promotions. Not all computers will read fonts the same way. Using a font that is not sans-serif may mean that a client cannot properly or easily read your content.
Social Media is Key
We live in a social society. Facebook, Twitter and Instagram are taking over the world. Companies like Australian Internet Marketing have come up with clever and creative ways to help promote entrepreneurs. Small businesses are using these methods to keep clients informed about everything going on within the company, from changes to special deals and promotions. Be sure that your company has a Facebook account at the very least and that your WordPress theme reflects that. Links to social networking sites should be visible on the first half of the page, preferably in an instantly recognizable image format. You can have images for Facebook, Twitter, Instagram, Flickr and any other social networking website that your company has a presence on. It is also important to have a link for clients to email you, a link to sign up for an e-newsletter if you run one and an RSS feed if you blog about company updates.
Don’t Forget About Mobile Users
As working, social, living and breathing human beings, we are almost always on the go and we are almost always using a mobile device to view content. While it is important that your WordPress theme looks good on a regular Internet connection, it is just as important that your theme looks good on a smartphone, tablet or other mobile device. WordPress has many plugins that you can easily install to allow your theme to convert to a mobile theme when viewed on a mobile device. Mobile themes often include smaller versions of the regular theme and only pull up the important information, such as pricing and features, making it easier for clients to view your site whether they are at home, out shopping or in a meeting.