It’s no news that the use of marquee texts, or text that scrolls horizontally across the page, in web design has become a rarity. The use of marquee text was extremely popular in the early 21st century for its ability to add life and animation to a page using a simple HTML tag. Today, marquee text is still one of the simplest animations to put on a website, but is often also seen as tacky and frustrating. Here’s why marquee text had made such a quick exit from web design:
Marquees have become the Comic Sans of html animation: They’ve been used to the point that many web surfers who remember them are sick of them. While some common aspects of many popular web designs exist for good reasons, design gimmicks only work so many times. Before using marquee text, ask yourself if there is another way to leave an impression on the reader using less overdone design tricks. Part of why it’s so important for web designers to keep up with the latest code versions and techniques is because every web design trick gets tired eventually. And with technology, “eventually” is a very short time.
Inability to Skim
The internet is the most cutthroat location to share media when it comes to holding reader’s attention. Usually, somebody online looking for information wants to hurry, get the information, and return to what they were doing. So when a reader comes across a long marquee filled with a paragraph of text, they have to sit and wait for the text to slowly pass by. Putting too much text into a marquee (don’t be afraid to use images) is like putting a leash on your reader, and nobody likes to feel like their time is being controlled by some website manager they’ve never met. Let your readers work at their own pace by keeping most of your information out of marquee text.
Marquees can also create the inverse problem when they’re the focus of a webpage filled with other information: moving objects are distracting to readers. In fact, the use of a marquee is to grab a reader’s attention. When the marquee’s information isn’t essential but is placed as if it should be, or the marquee is too decorated on an otherwise simple page, reading the rest of your website becomes a distraction.
But are marquees completely defunct, or do they still have a viable use? When used in moderation, a marquee can help bring attention to a specific short message on a page that has a large amount of text fighting for the reader’s attention. Message boards and Web 2.0 sites continue to use marquees to announce major discussions, site updates, and other important information.
If you’d like to use a marquee, the best way to avoid annoying readers is to keep the message short, use only one marquee per page, and use it as a focus for important content rather than simply a design factor. Also, a giant marquee is not needed to get a reader’s attention. On an otherwise static page, a polite, small marquee is more than enough. In addition, a great web font makes a site look so much more professional. You also need to be careful and choose a font that fits the business, for example on this site: http://www.rgbrenner.com/ the font is professional and straightforward, just what you would expect with a tax site.