To have an attractive and recognizable logo is one of the main aims of every successfully developing company. The photography business is not an exception. So if you are a photographer, you should think about your own brand. A photography logo should display your exclusive artistic taste, innovative approach, and creative nature. Don’t waste your time browsing various photography logo ideas, check out free photography logo templates and choose the best one for you.
Why Do You Need Photography Logo?
- To visualize your service
As the photography services are primarily associated with visual perception, the logo is an ideal way to present your services to potential customers. The powerful, pretty design of the photographer’s logo will say more than just words.
- Logo helps to stand out from competitors
The logo is the first acquaintance of the client with your services. Many people judge the services and products they are offered by looking at the logos. If your rivals have their emblem and you don’t, there are more chances that people would prefer them. The logo should be maximally associative with your company and differ from others.
- Assistance in promotion
The logo can greatly help in promoting your services, because it is printed everywhere: on business cards, banners, ads, phone apps, on social networks. That is why it is easily remembered. Use free photography logo templates and create your special logo to get more clients.
- Draw attention to your specialization
With the help of your logo design, you can tell your future clients about the field of photography you work for. Choose the image which will reflect your activity in the best way.
- To become a part of the application market
Create a free photography logo that is easy to use in mobile applications. It will create additional advertising for you and help expand the business. Smartphone apps are considered to be one of the most effective ways to promote your services in the future. The more often people come across your brand, the more possible they will hire you.
How to Create a Memorable Logo Design?
You can make the logo using only your own ideas or choose something from free photography logo design samples. But what step must be the first?
You should start with choosing the main idea and style of your logo. The most successful logo for a photographer is one that reflects the style of his/her work. Depending on the direction in which you work (wedding, portrait, family, reportage, children’s photography), the logo should reflect your style.
Make your logo simple. Do not complicate it with elements as they can distract from the main idea. Sometimes plain logos which consist of 1-2 elements are more recognizable than their complicated analogs.
Make it attractive and unforgettable. Bright, black and white or single-color, with a sign or without it – you decide. Looking at it, positive and pleasant motivations should appear in the client’s mind, symbolizing the meaning of your work as a photographer. And everyone, viewing your photos with your logo, carefully located on the edge, will definitely feel the certain range of emotions transmitted through it.
Choose the correct image. It can be like a classic version in the form of a camera, film, lens, and something more creative, but necessarily associated with you. It will also be useful to look through the most popular trends in photography logo design.
Think through the text. Your logo must contain your own or your company’s name. Photo logo signature should not be too long, no longer than 4 words. The slogans and taglines can be represented on your logo. They must be short and easy to understand. Pay attention to the photography logo fonts. Correctly selected font attracts people. It should match the subject of your photo. For example, if your specialization is a black and white photograph, use a simple font, with no extra details. And, on the contrary, weddings, children’s photographers can safely use beautiful hand-written fonts.
Pay attention to the colors. The choice of color palette on your style, photography logo ideas or field in which you work. Do not complicate the logo in different shades and remember they must match each other. Choose the color at the last stage of the process when your logo is almost ready.
Free Photography Logo Templates
What should you do if there are no original ideas but you still need to create a beautiful and eye-catching logo? To be inspired by already existing variants! Here are some free photography logo templates you can download and use as the base.
Find lots of free photography logo templates for Photoshop and adjust them to your taste. The options presented here vary considerably – from reserved-elegant to frankly outrageous icons. You can find logo templates created in various thematic areas – lifestyle, nature, minimalism, architecture, weddings, etc. After downloading the template you can change fonts, colors, and even backgrounds and make your logo unique.