Running a successful website for a brand, business, or even to share a message requires an understanding of your audience while also aiming to monetize to keep the website operating. When you are trying to implement advertisements into your own website’s layout, understanding the balance that is required between advertisements and content itself is necessary to ensure the website’s visitors do not stray from the site while you are still capable of generating an income.
Knowing Your Demographic
Understanding your audience and their needs upon visiting the site you are managing can help with choosing the best type of advertisements (make sure to find your inspiration when you do design) to host and the optimal positions for each advertisement you want to place. Having a clear focus on the age group, location of your visitors and even specific hobbies or interests they have can help when you are seeking specific advertisers or working with third-party companies that represent various industries with advertisements. It is possible to track users that visit a website with the use of online tools and software. By tracking browsing habits, bounce rate and even the number of times an advertisement has been clicked on, you can easily determine the best placement for ads with the most potential to generate revenue with enough monitoring over a set period of time.
Creating the Right Layout for Your Content
Creating a website layout that is ideal for the type of content or media you plan to publish can help to avoid distractions or confusion for those who visit the site. Ensure both your content and the name of your website are visible upon loading the website to avoid a higher bounce rate. A bounce rate is the percentage of users who immediately leave a website on the very first page that is visited. The lower the bounce rate is for a website, the longer visitors are choosing to stay on your website, potentially increasing the chances of generating revenue.
Choosing the ideal locations for your advertisements is also key when you want to maximize revenue potential while also preserving the quality and attractiveness of the site itself. Using traditional leader board banners and classic square advertisements are ideal if you want to place advertisements “above the fold” (where a user is required to scroll down a page) without causing too much of a distraction from the site’s actual content. Skyscraper advertisements can also generate a substantial income based on their placement within a site’s page and the click-through rates each individual ad receives.
Implementing Suitable Advertisements
Choosing the right advertisements to host on your website should also be considered before you begin to promote the site itself. You have the option of hosting your own advertisement space and selling directly to companies that are relevant or similar to your own as well as using third-party services. Third-party advertising services are easier to implement with any type of website, but also provide a broader range of advertisements, which can reduce the click-through rate the website receives.
Testing the Layout
Before launching a website with advertisements on it, be sure to test the site itself live and ask family members, friends and employees to compare the layout and its usability. You should also ask for input on the level of distraction the advertisements caused and whether or not they are relevant enough to pursue when using the website for its intended purpose.
If you design a website just right you can layer in advertisements for the service as part of the content. In addition you can create a home page that functions just like a landing page and sells the customer on the services, but also puts forward a professional look and feel. Stita Taxi has done just that with a professional design that catches the eye of the customer and also has a very conversion centric design that gets them booking a taxi.