In this day and age, good user experience is absolutely primordial. Not only does user experience have a direct effect on your bounce rate and conversion but it can also affect how well you perform on search engines. But not everybody understands what constitutes good UX and what they can do to make their site more user friendly. In this article, we’re going to give a few simple tips that anybody can implement to improve their site’s user experience.
Embrace White Space
For some reason, a lot of people think that a website has to be as crowded as possible with snazzy colors, graphics, and animations at every turn. But white space is very important in web design and puts emphasis on your content while making it more readable.
And there’s research to back that up too. According to recent research by Crazy Egg, white space around text and headlines can increase the reader’s attention by as much as 20%. White space can also make your site’s layout look much more fresh and modern, so don’t be afraid to let your site’s content breathe and give it some white space so it can stand out.
Increase Page Loading Speed
There’s nothing that can discourage your users more than a slow loading site. And this is especially true when it comes to mobile sites. Slow sites can be extremely frustrating and if users can’t get what they’re looking for fast, they won’t hesitate to leave. As a matter of fact, a two second delay in loading time can increase abandonment rates by as much as 87%. So, this shouldn’t be taken lightly.
So, what can you do to increase your site’s loading speed? Well, Google just released a free page speed tool that allows you to review your site’s performance and also comes up with a few suggestions. You could also work with a web design company and have them review your site and make changes to make it faster. Teams like Avila Web Firm will be more than happy to give your site a look and give you a few recommendations on how you can improve it.
Use Images, But Use Them Right
There’s no denying that high quality images can make or break a website. However, just using high quality pictures isn’t enough. It’s all about the type of images you choose. It has been customary for a long time for businesses to use stock photography for their websites. But users have smartened up and can now tell when a company is using stock photos, and that doesn’t sit well with a lot of them.
It has been shown that stock photos can affect trust for your brand negatively and can have a direct effect on conversion rates. So instead of going for stock photos, hire a photographer or ask someone in your team who’s familiar with photography to take actual pictures that represent you and your business instead of some generic pictures users will spot right away.
These few simple tips should allow you to improve your site’s user experience significantly. However, if you don’t have the experience to make these changes yourself, consider working with a team that will be able to implement these changes for you and give you more tips on how to improve your site’s UX.