How do you ensure your website will be well-received around the world? At Lingo24, we’ve learnt some valuable lessons about how affordable – and profitable – it can be to dip your toes into the foreign language internet by building websites optimised for different countries and language groups.
Several years ago we built special sites for our translation agency that were optimised for the German, Spanish, French, Italian, Chinese and Japanese markets, and consequently saw a surge in our profits as our custom in those markets soared. It wasn’t all smooth sailing, though, and along the way we learnt a few things about how to not only optimise your website for search engines in foreign markets, but also how to create websites and content that communicate easily across cultures.
You need to be aware that different cultures will have very different aesthetic preferences, based upon their own cultural biases, but by following a few basic principles, you can help to make your websites more acceptable across different cultures.
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