Web design is no more a static medium to churn out the best design for your client or users. It is expressive, alive, and more widespread than ever before. It is volatile and flexible and can have multiple personalities. To know which web design is the best for your business requires tremendous amounts of research and understanding of the design processes.
Mashable says that mobile web searches will over-take desktop searches by 2015. Responsive design is the need of the hour, with an enhanced focus on user interface design for multiple devices.
Another study by Google Mobile Ads Blog, says that, 67% users are more likely to buy from a mobile centric site. The study even goes on to say that based on the user’s interaction with a mobile site’ users decide whether they wish to do business with that company. Sadly, 61% small business sites have no mobile strategy in place, as reported by a Huffington Post.
In light, of these significant figures, let’s take a look at the very important principle of web designs that are a must for every small business:
Keep the design minimal, do not try to stuff in extra data on your site, so as to grab attention. This may backfire as users may get lost or confused while browsing. Negative space can indeed, give a more professional and sophisticated look to your web design. Take the case of Apple, how it smartly uses effective and power words to make an impact, without over-doing its design.
Restrain from adding too many web pages to your site. In the beginning stick to only the important or standard pages, with focus on your core competencies. Too many pages may be annoying for potential customers and business owners looking to invest in your business. With less pages, you get to launch your site faster and in a cost effective way.
Design attractive yet functional buttons for web design. Place call-to-action buttons as and when required, make sure that they are positioned at an easy-to-locate section, of your site. Keep their design simple and easy-t-interpret. Try orange colored buttons as according to therapists, this is a color that suggests urgency.
Include easy scrolling on your site’s web design. A good scrolling will encourage a hassle-free site browsing experience as well as keep them coming back. An ideal way to include great scrolls on your site is to include links of all important sections of your site, on the homepage itself or to use links that connect to content on separate channel pages or categories with vital information.
Think of the future while creating viable web designs for multiple devices. Keep the design simple, so it can be easily retro-fit, as per the upcoming device trends. Highly optimized designs must offer a great interface experience and the capability to run in lower bandwidths. Set standards and analyze your site’s performance on every platform to make it future proof and user friendly, at the same time.
To wrap it up
There is good news for web designers, they now have a host of web tools to assist them in building dynamic and intuitive web designs. Adobe offers tools such as Edge Reflow, Edge Animate, Edge Code, Edge Inspect to name just a few. The future solely belongs to contextual web designs and that web designers have a an array of opportunities to put their skills at work.
Sebastian Atwell works for PerceptiveWebDesign, which is a leading Custom Web Development Company located in Los Angeles. He likes bike riding in his spare time. He also enjoys trying out exotic cuisines with his friends.