Your first consideration should be whether you should rebrand. Is your logo working for you? Do you have a logo? Maybe you’re happy with your logo but need to change the color scheme on your site to make your logo pop a little better. In creating a valuable logo stick to what your product is and the market that you are trying to attract. “A logo design image should be carefully chosen”, since “a strong image can take a long time to build but an even longer time to shed”, as quoted from a study by the University of Texas at Arlington. Logos are very important to your businesses brand identity. Is a pin-up girl an appropriate logo for a cheesecake company? Maybe, maybe not – It depends on your business personality. A cheesecake business could be very elegant or it could be a very fun party like personality.