Think of ‘website design’ and images of striking graphics, breathtaking images, and exceptional design elements enter your mind. But, successful website design is not only about intricate visuals, but also about simplicity. In point of fact, it is the simple website designs that are successful, and not the ones that are complex.
These are the websites that offer the best ROI. Let’s see why:
Easy to Understand
Let’s face it. The more complex your website, the more difficult it is to understand. Website users these days don’t like to spend time in trying to make sense of the website design. Instead, they appreciate a straightforward design that is low on fluff and focuses on delivering the website’s message clearly without beating about the bush.
Easy to Use
Contemporary websites that fail to enhance the functionality of their website with their design elements fail to make a mark. This is because a website is only considered successful if and only if, a website visitor is able to optimize its use. What this means is that that the user who visits the website must be able to get the information he/she needs in quick time, and must be able to make sense of it. The user will be more frustrated if he/she runs into errors due to complicated website design as such it is also important to select test management tools carefully.
If you are able to understand and use a website in an optimal manner what will be the end result? You will be prompted to take action pertinent to the information offered on the site. All website users take a call-to-action if they know that they are making an informed decision regarding the same. If the website is simple and straightforward, website visitors are clear about what they want to do and what they don’t want to do.
Reduce Bounce Rate
The root cause of a high bounce rate is a website design that fails to project credibility and isn’t able to deliver its message with any degree of clarity. It is only a website that projects simplicity that can also project honesty. This is not to say that beautiful websites are not to be trusted, but the fact is that website visitors appreciate design that doesn’t seek to enthrall, but effectively communicates with them. A website’s target audience might have doubts about a website that chooses to impress them with some amazing visuals, in such cases, there is a question that they are continuously asking at the subconscious level, “Is the website owner trying to hide something?”
This leads to an increase in bounce rates, with the user preferring to go to a site with much simpler designs.
If the website wants to offer information about a complex subject or wants to cover a particular topic in great detail, then simplicity of design is the best policy. Even the most complex and/or in-depth information can be conveyed to the website visitor in a manner that is not difficult to understand. The design’s simplicity can actually be used in the dissemination of information and encourage its easy assimilation and use.
A website that delivers a high ROI for its clients is a result of the website being able to achieve its objectives quickly. This is only possible if the focus of the website is on its design and its simplicity. Another important fact to take note of is that a simple design doesn’t mean unattractive design. Your design can be attractive, yet simple. Agreed, this is something that requires a whole lot of practice and expertise. But, the returns are well worth the effort. So go for it.
Author Bio: Sebastian Atwell is a web design expert working for a small business website design company and has worked on diverse web design requirements for clients belonging to different business domains. He has extensive knowledge of the latest web designing concepts, platforms and software and loves blogging about the same.