When building a website, you must consider the end user. What information are you trying to convey to them? What response are you wanting from them? You have to get your visitor to be in the mindset that will get them to the end result you want, whether it is to share your site on social media, sign up for your newsletter so you can stay in contact, or have them purchase your product. Emotion has a lot to do with how successful your site is, and is something that can make it if done right, or break it if done incorrectly.
The following post from Mashable goes into emotional response in web design in detail, and is highly recommended:
Why Emotion Makes for Great Web DesignMashable
On this episode of Revolution, behavioral expert Kare Anderson explains how understanding science behind the human thought process is crucial to designing an idyllic experience on the web. Kare points out that emotion precedes rational thought, and …
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