Nothing gets the creative juices flowing quite like redesigning a popular, well-known site. Reimagining how a site, app or brand identity would look can help to show the product in a different light, and can help get you thinking about why certain design decisions are made. While unsolicited redesigns can sometimes bring controversy, they can help to show how a design can be made more user-friendly, intuitive and useful.
Of course, it’s hugely important to mention that there are many, many reasons why a design ends up looking the way it does. A site that may appear to be awkward to use may look like that because the company has other requirements other than usability. Perhaps they need to display adverts in order to keep up their service, or need to encourage user sign-ups – and promoting that may be more important to them than quicker access to content. In either case, unsolicited redesigns need to be sympathetic to the idea that the current design looks the way it does because of a lot of different factors.