Brochures or pamphlets are types of leaflet that is seen in racks or stands featuring various information. It is frequently used to give information to tourist, to advertise products, to give health advices and many others. There are times when it is given to people who attended a seminar or a convention to give them information in a capsule. Brochure can be a single-sheet that is bi-fold or tri-fold. Bi-fold brochures have prints on both sides and are folded into halves. Tri-fold are also printed at both sides but are folded into thirds. Other brochures are “Z-folded” or “C-folded”.
An effective brochure can educate the customers, give a good identity and credibility to the company, expand the market and encourage customers to take action. For graphic designers, creating a great brochure is a challenge. In this post, we will provide you simple techniques to help you create a great brochure design.