Like brochures, flyers, postcards and business cards, posters are one of the highly efficient communication tools being used nowadays. Owing to their ability to be accessible to greater masses of people, posters are part of the street semiotics since their inception. Although, the world is pacing towards new and more advanced mediums of communication, however the importance of posters cannot be undermined.
Posters are designed to communicate a message and to cause great impact on the onlooker, however, this too is a fact that neither a passersby nor a driver will stop to read them and consume the message being conveyed. So in order to make the posters more communicating, they should be precise regarding the message, colors and the elements being used to convey it. Much like designing printed business cards, once you learn the tricks of the trade you’ll be designing posters with ease.
Following are some tips to design a call-to-action and well-balanced poster that will work as a key marketing element conveying an unforgettable message immediately.
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