Eye catching, creative logos are important for all brands; it is the visual representation of a company reflecting products and services. Designers have started to use typography in logo design; this has very quickly become a lasting design trend.
When creating a typography logo, a good typeface must be used. Take into account word/letter spacing, legibility and shape. Once done correctly they look beautiful and are recognizable, standing out amongst hundreds of logos featuring similar meaningless shapes or standard fonts.