When developing a website for your business, it is important to consider your target audience. A younger audience might be more keen to Flash based websites or the use of other plug-ins while older audiences might respond better to a basic layout. It is important to construct your website site based on the needs of your users and clients. The layout and the content of your website should be compatible in order to create a comprehensive experience for your users.
Catering to Younger Visitors
One growing business strategy is the ability to create a website that is compatible with mobile devices such as smartphones and tablets. Many younger users have become accustomed to searching the Internet via their cell phones. If a website is not capable of being accessed remotely, it runs the risk of losing a valuable customer base that requires access on-the-go.
Another method to engage a younger market is to create a website that incorporates social media platforms such as Facebook and Twitter. By creating links on your website that will allow access to your company’s social media pages, the target audience can have access to more information regarding the status of your company and upcoming events. A company blog is also an effective way to engage younger viewers. These techniques offer your audience a way to connect to your website and learn about the company without having to go out of their way and search for it in a search engine.
While these methods may be second nature to the right audience, the use of gadgets and social media may be overwhelming to visitors with less technological experience. Older generations may be more satisfied by the simplicity of fewer links, images, and a website with a clear directory. It may be useful, in this case, to create a dual website; preceding the main page, offer a Flash option in addition to a basic html design for those users who desire a more straight-forward interface experience. This option will not only create a better visit, but it may increase SEO results, which will also reflect well on your company.
As every company should offer customer support, the way by which it is given should be considered in order to assist the target audience. Older and younger generations alike can benefit from telephone customer service. It is often more useful to speak to a person than an automated service as every individual and their issue will be unique.
Younger visitors are also making good use of online chat services where a customer service representative can provide assistance through the use of a text screen. Message board forums are also a useful way for multiple users to assist one another from various areas of the world.
While there are many ways to create a website that caters to users of varying ages and technological knowledge, it is important to remember that most audiences want a website that is easy to navigate, offers simple searching methods, and a clear direction. When designing your company’s website maintain a comprehensive plan before considering the ad-ons.
Bouncing Orange Digital Agency designs and creates marketing solutions that enable their clients to achieve their full potential.