Colors play a vital role in marketing a brand – especially in brand positioning. It is also helpful in conditioning your target market or audience into a certain mood or state. The key is knowing the effects of specific colors to a person psychologically and how it affects a person’s physiology. Strengthen your branding by using the right color and tone on your marketing materials. Do this especially on promotional materials that develop branding and market leverage like brochures.
Here is a simple list of colors and their implications and possible effects for your quick reference.
- Red – This is a hot color. It implies power and activity. It calls for attention and it suggests a course of action. It is also the color of desire.
- Green – It is the color of vitality, growth, and rebirth. It implies production and it’s often associated with being earth-friendly. It can also signify money sometimes.
- Blue – The color of reliability and responsibility. It is also associated with trust, integrity, and idealism. It promotes productivity and logical thinking.
- Yellow – This implies cheerfulness, playfulness, and fun. It also promotes originality, creativity, and analytical thinking. It is an uplifting color and is often associated with happiness.
- Orange – This is the color of adventure, of being active, and almost anything fun under the sun. It appeals to the senses in a calmer way as compared to red. It can also imply affordability.
- Purple – Often times associated with fantasy, magic, and the mystical. It is also the color of excellence and royalty. It may imply exclusivity and being expensive.
- Pink – This is a color most of the time associated with feminism. It may also imply innocence, romance, and sweetness. It is an emotional color and sometimes may imply immaturity.
- Black – Is most of the time associated with decency and formality. It may also denote authority, power, and control. It is also affiliated with being seductive and sexy.
- White – This is the color of simplicity and new beginnings. It also imply purity, cleanliness, and pristine. Too much white may suggest being empty and boring.
- Brown – This is the color of earth. It may suggest practicality, reassurance, security, and simplicity. It is also associated with stability and natural.
These are among the common colors that we use in designing our marketing materials. Using the correct combination of colors for your branding will strengthen the effect of your brochures. For example, if you are making brochures for Earth Hour, green combined with brown and a lighter shade of blue will do the trick. For an outdoor adventure campaign, orange, yellow, and red will definitely fire up your audience. Black accentuated with a darker shade of purple will be good for a member’s only resort. Depending on the kind of business you are running, choose the right play of colors in your brochures.
Here are 25 examples of brochures that showcased a play of colors. Enjoy!
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Elmor G. Go (firstname.lastname@example.org)
Is in constant pursuit of the unknown and unparalleled. He likes to learn new and exciting things from marketing to graphic designing. A jack of all trades trying to get the best slice out of the cake called life. As a member of DigitalRoom’s creative team, he is involved in designing free print templates.