Every product has a target audience to cater to and when a designer is given a responsibility to create a website for a certain product; he should definitely keep in mind the target audience and their age group. If your product caters to a certain kind of audience, your website should have the features which would be of the target audience’s interest. Keeping in mind the age of the people who would be visiting your website is way too important. Age factor can completely change the way you design so while designing a website, make sure you are aware of the target audience of the product and design accordingly.