Time and time again, we mistake good decoration for good design. When we are looking for inspiration, we go to the same websites and the same showcases trying to get that added push necessary to create something we love. Now this isn’t a huge deal (especially if we are looking for a creative kick), but if we aren’t careful, we can end up focusing mainly on the decoration and beautification of a web site.
Designers must keep in mind that true graphic design is less of an art and more of a theory. Graphic design is simply a means to solve problems, but once you have solved your problem, you are free to dress it any way you like. The best way to design your web sites (as well as any other thing), is to first figure out what the goal of your site is to be. For example, do you want people to come to your site to become informed about your product, or do you want them to purchase your product? And if you want them to purchase your product, how are you going to make it more important than anything else on the site–of course, without over doing it or compromising its intuitiveness?
You need to be focused on the goals of your site first and worry about the beautification last. With that being said, in no way should you completely ditch great decoration for good design. It can sometimes be hard to find a nice balance of the two but it is more than possible. Of course, for some sites, the amount of decor will contribute to the goals of your site, so it’s imperative that one sits down and figures out what it is they are trying to achieve.
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