Why does so many people “fight” to have excellent brochure designs ? Because a great design motivate the reader to look inside . It’s somehow the first rule of an successful brochure. Of course using high resolution images for your print, is a must. After you choose your brochure design, you must select the correct paper. Best to use is a high glossy heavy paper. Why that ? Because this brochures made this way, convince people that you are more professional than your competitors. Another thing that is also very important is to have a content page where you can have a clear list of your topics. A good brochure must describe very well the product is advertising. To do that, the easiest method is to list the product features. Also a list of your product features don’t take too much space of your brochure design. Putting helpful information makes the reader to keep the brochure and also read it. If you manage to do this, your chances of success will increase. Also you can try to write some hints. If for examples you are selling skin care products you can give your readers hints about how to combat dry skin. Nowadays people tend to love altered shape brochures. You can make your brochure in the shape of a soccer ball or in a sandwiches shape.