It’s very easy to turn a blind eye to other languages when developing your WordPress theme, but this is a very bad habit and immediately turns away a whole market of WordPress users and potentially thousands of dollars in lost revenue. Out of the top 10 countries that search Google for “WordPress themes”, only one is native English speaking (the USA) and that comes 9th. As of writing this, there are only 269 themes in WordPress’ theme database that are tagged as translation-ready out of more than 1,500 themes. That’s only 18% of the themes. I’m going to show you how to make yours one of them.