Titles and headings have the difficult intent of sum up the whole article content in a few words. Those words have to be attractive, eye-catching, tell the story and transmit curiosity to invite the reader in continuing his reading. Writing effective headlines is a skill that is essential and that any writers should be able to manage. Articles, website contents, presentation, either on the Web or for printing, need to be titled. Even more, long texts need to be fragmented to let an easier scanning reading to the user. Here is where headings are important.