Offline advertising is far from dead. Its basically the same as someone saying print media and newspapers are dead. Well if you look at the majority of people, they read the news online nowadays. This doesn’t mean the print era is dead though. There are millions and millions of people that pickup a newspaper everyday and scrummage through it in search of some story that will kindle their burning desire for knowledge. The newspapers reach people that won’t be reachable in any other fashion. Some people don’t own or believe in computers or gadgets. Others just can’t afford it.
It’s a reality that a lot of people forget about….