Your website is live, people are visiting and interacting, you’re probably thinking that’s it surely, show me the money! Whether you’re running an ecommerce or a regular business site, getting it live takes time, content creation, site designed and built, so when all this is complete it means the hard work is done, right?!
Wrong, I’m afraid to say that anyone can get a website live, via free services, diy or paying a web development company to do the work for you. But I’m afraid this only sets the foundations of your online business, poor foundations can have long lasting effects. However, how you build on top of these will develop your online presence into either an also ran, or a market leader!
I sometimes hear from clients that they are not getting the results they expected from their new website. I then have to reiterate that a website can develop from very little effort or promotion, but if in a competitive niche, more time and energy is required.
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