Do you like sharing photos and videos online? If yes, then the best platform for you is Instagram, a social network that’s all about images and video sharing. Instagram is massively popular after Facebook by reaching 1 billion users and counting as am writing this piece.
Just like other social media platforms, you need to follow people on Instagram in order to access their news feed and photos, they can also follow you back in order to see your photos.
Why follow someone?
People tend to follow someone they think is interesting, someone who engages his/her followers regularly on Instagram. Going by these trends, one needs to build a social following in order to establish a huge social presence in social media.
Social media will tend to judge you by the number of followers you command. The youths generally will tend to follow someone with a huge following on social media because they think that the said person commands respect, attention and leadership online.
Building a social image
People will tend to trust what you say when you command a huge following on Instagram. Various factors, however, contribute to building a social image. For females, most followers may tend to gravitate towards beauty and cleverness as a measure on how many followers you can get.
For men, the main factors contributing to building a successful social media image is being rich and powerful. Most celebrities command a huge following on Instagram because people tend to associate power and authority to huge numbers of followers on Instagram.
People will tend to listen to you or do what you say when you command a huge number of followers on Instagram. Your opinions and thoughts are more valued than others with fewer followers on social media.
Now that you understand why commanding a huge following is important in social media and in advertising, you can use resources like 1000 likes for Instagram with discount to increase the number of followers you command on social media.
How to engage followers on Instagram
One way of engaging with Instagram in order to command more followers is by choosing a niche topic. A topic that resonates well with your target audience. Go into topics that are less competitive like creating hashtags on body fitness news, travel and beauty.
Most people want news feeds, photos and videos that educate them on matters that affect them directly.
These topics are most popular and may be associated with a huge following in Instagram or on any social media platforms.
Benefits of a huge following on Instagram
As alluded to earlier, huge followings have the bright side on Instagram. You will not only command a leadership and authority figure but also get noticed by the business community. In business, a huge following translates to a huge customer target. It means your followers can be your customers and their followers can also be your customers since a business product can be shared across your followers and act as a means of advertising to your followers.
Some of the benefits of advertising on Instagram include;
Instagram has reached 1 billion users and still counting. So, there is a huge target market amongst your followers and their followers on this platform. Most Instagram ads are non-intrusive and less likely to annoy your target audience.
Most people tend to use their Smartphones to read stories and engage their followers on Instagram, socialize and update their time lines. Instagram has the highest engagement rate than any other platform available.
3. Very effective
It is less time consuming to advertise on Instagram since you can post photos and videos anytime anywhere. The times when advertising relied on referral marketing where customers would spread the word to other potential clients in the same town or community are gone.
The world is now a global village thanks to social media platforms.
4.No limits in advertising
The Internet makes it easier for everyone to advertise. If you choose the right platform and the right audience to address, success is around the corner.
These benefits of advertising on Instagram are related to
having a huge following. A huge following translates to having a huge audience
or a huge customer base in business. If you command a following, business
people approach you to market their products on Instagram and in return you are
paid dividends for advertising their products.
Aim for success
Instagram is a leading marketing channel because it is visual; this is why it has become so successful. Most people react better to what they can see. Your target audience needs images and videos of your products as opposed to texts and slogans in advertising.
People need to see, hear and learn more but their time is limited. You need to deliver messages fast and very clear to the target audience so that you can attract clients. Instagram became popular because it had the ability to access visual images and its ease of access to the general public.
There is a direct line between having or commanding a huge following on Instagram and marketing. If you have a huge following, people tend to appreciate and copy what you do. You can turn this into your advantage and market products for various companies, in turn, you attract more followers and earn a living at the same time on social media.
Establish a social media presence on Instagram by regularly updating your timeline and creating hashtags so that your captions can trend and more people will follow you in turn.