Instagram has changed. Gone are the days when kids used to log onto to Instagram to watch their peers flaunting what they like through images. Nowadays, it is used as an effective tool for marketing, branding, networking and socializing for brands and customers. Under all these circumstances, it is complicated to attract the response you expected to get in the initial stages.
At times you may also be discouraged. This article will help you with specific tips to boost your Instagram followers and make people the hard work that you put into your Page. It may be difficult at first, but you need to be patient. It would be best if you used the below-mentioned tips liberally –
- Use creative Hashtags
When it comes to your Instagram caption, you need to create hashtags that do not stop at just one word. Use hashtags that help to increase followers. You can easily find those with the help of the ‘Trending’ page on Instagram. It helps you to find hashtags that are ‘in’ at the moment and thus, people can quickly locate your page. Some people hate them, and some people love them a little too much. But did you know that posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag?
- Share your Instagram account in other communications
Companies have now realized the importance of digital marketing and how it has changed the game. Most of them mention their Instagram accounts in their corporate or technical communication. It helps people to identify their products and services from the thousands of pages available on Instagram.
- Use the best time to post content
When people scroll through Instagram, they almost always do so on a mobile device. Does this mean off-work hours work best? After posting over 1,000 photos and videos throughout the day and night, the Hootsuite social marketing team found that…
- The best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday.
“There’s no doubt our community scrolls through Instagram during their lunch hour,” Hootsuite social media team lead Amanda Wood explains. “We find that time also works best on the weekends, but since we are a B2B [business-to-business] brand, our Instagram strategy is weekday-focused.”
The time at which you post your content on Instagram also makes a huge difference. It may vary as per different brands and products. A general survey carried out by Hootsuite found out that the best time to post on Instagram is between 12 pm to 1 pm from Mondays to Fridays. Analyze your target audience and test time slots for measuring results.
- Develop your own Instagram Style
Your style means setting the tone, the overall mood and feel of your account. How do you want your overall Instagram feed to look? Dark, colorful, natural, minimalist, vintage? This will determine the color palette and type of photos / videos you’ll be sharing.
Choose 3 – 5 colors and stick to them. This is going to be your color palette.
It will help if you are different to stand out in the crowd. The official page of Frooti is one such Instagram handle that has unique content. You could easily recognize it’s post on your feed by their images.
Develop content which is instantly recognizable at a glance.
- Run contests
Contests are an effective way to drive traffic to your page and also to your products. One easy way is to post an image on Instagram and then ask people to like it to win gifts or hampers. This way, people know about your handle and also what’s in store.
- Increase engagement
You could create engagement posts. One way to do this is to post an image which is relatable and ask people to tag those whose names pop up first in their minds when they see the picture. Another way is to ask questions on your posts. It helps to get the conversation started and increase engagement.
Using some of the tips mentioned earlier, you could efficiently market your business on Instagram. Even if you have a large number of followers, it is crucial to post engaging and practical content to help your page get noticed.