Working in the web industry can cover far too many niches. There are web designers, developers, bloggers, marketers, copywriters, and more — and within each of those even more specialties to cover. It surely is an ever-expanding industry, and something we shouldn’t take for granted! Because creating one web presence can require several of these niches, and many overlap as well, there are so many professionals that have chosen to go the route of the “Jack of All Trades”, adopting as many roles as practical.
With this comes the debate over whether it’s more efficient to have one specialty, or if knowing how to do several practices is more beneficial overall. There are many great points that come along with each side of the argument, but when it comes down to it, it’s purely a matter of personal opinion, and a preference for the services one wants to offer. One side may not be more efficient of an option overall, and really they can be equally as strong choices with a bit of planning.