I have been a designer for about thirteen years, and most of my business during the past two years has come from new clients. Many have been new up-start businesses, not-for-profit groups and educational networks. When you are embarking on a new project, you need to assess several important things including the client’s branding needs, what they can spend and how long the project will take. Many times I have forgotten to get key information while conducting a client assessment. It’s an easy mistake to make (especially if you’re a new designer), but fortunately it’s also easily avoidable.
Here are some helpful hints to ensure you get all of the necessary information when starting a project. First, I’ll list six key questions that need to be covered before starting a new project. These are organized so you can use them as a checklist when meeting with new clients. Finally, I’ll break down the three important phases of an initial consultation.