As a freelancer, you are free to put your feet up and work, if that’s what gets your creative juices flowing. Yet it takes talent, business savvy, commitment and time to be a successful freelancer, Freelancers are always in search of some work, so that they can earn something by rendering their services to people from the comforts of their home. Most of us read a lot about productivity, marketing, pricing, customer service, and these aspects of business are all important. But it’s also important to enjoy the work that you do.
Putting most of your focus on acquiring a decent clientele is vital if you want to establish and grow a freelance business. You will always have questions about how to prioritize new and existing clients. Who to focus on? Where to invest your time and money? What strategies will pay off? Here are some things to consider as you come up with a strategy. Several studies show that the cost of acquiring a new client is usually between four and six times more than maintaining an existing client. Finding new clients costs more, and keeping old ones is usually easier to do. Keep this in mind.