No one can deny the fact that today social media are great source of valuable marketing tools. But tracking the social media could be relatively new term for many people. Keeping track of your scores on social media and content outlets on the web is very important. One needs to understand the fact that by tracking you can respond quickly so as on what people are talking about you or your product/brand. For example, a business would like to track what is been discussed about his brand across the web – are they creating a buzz or they are criticizing the product? So here, by tracking the most vital conversations about the business product/service, you get a better chance to identify the influential people in the niche, and to figure out the best way to work out on the flaws.
Note – You must first make sure on what you have to track, as social media comprises various kinds of tracking. Set your goals, do you need to track on how people are sharing your blog/website/social networks? Whether you are interesting in tracking any specific social media message/campaign? Or, you just want to track the real-time buzz across the web and more like that. So, as the requirements are different, there are different social media tracking tools to be used. And to list out the most important, honeytechblog is sharing Top 10 Social Media Tracking Tools that you must try.