There is a misconception when it comes to what a brand really is. It’s not just the Golden Arches of McDonalds, the Nike Swoosh, or Apple’s the half-eaten piece of fruit. A brand is more than just a logo, color scheme and slogan. It is the statement of your company.
McDonalds’ brand tries to convey good food, fast, and at the lowest possible price. Nike prides themselves on being the shoe/clothing company of the world’s finest athletes and Apple is innovative, easy and the best looking products in technology.
For entrepreneurs, startups and small businesses without a large team of marketing professionals to establish what is and is NOT good for a company, establishing a brand can be a difficult task. There are some key brand strategies you should implement when developing a brand for your company.