Typography is one of the most—if not the most—important aspects of web design. Some would argue that it takes up to 95% of web design, so why do we often neglect its importance? The readers who come to your site will often decide whether or not to stay according to your typographic choices. After all, they came here to read in the first place. Think about it for a second: if content really is king, logically typography should be treated as the queen.
In fact, even some font names suggest that classification; Futura, Optima, Times New Roman (OK, that’s probably a dude), Verdana, Lucida, Georgia, Helvetica… There’s no question about it, Typography is the queen. Therefore, she also needs to be dressed up properly before going out: she should put on some kerning and tracking, maybe a different font-variant, and already she’s looking like a real lady.
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