Facebook represents a fantastic marketing opportunity for any business via shares & referrals, however, just like WordPress and other platform based user sites, it’s critical to incorporate SEO strategies into your Facebook pages in order to get exposure out of them. Here are 7 Facebook SEO strategies to make sure your Face is getting the amount of Book it deserves!
Whether you are setting Facebook up for yourself or for a client it’s important to keep SEO strategies in mind. According to Google, they aren’t actually looking at Facebook “shares” as a separate part of their ranking algorithm, but traffic is traffic.
The number one thing to remember with Facebook shares: Their marketing value resides in the fact that they are coming from a reputable source; from someone known to, and respected by, the person on the other end. This invests the shares with clout and makes them very valuable. Make no mistake, Facebook is a marketing tool but nothing a business puts on their Facebook Wall should ever break that kind of trust. Period.