Print adverts need to get a message across with a single image and without the recourse of interactivity that we find today on the Internet.
As interactive media expands, attention spans are getting shorter and shorter every day.
For any company trying to get their product or service out in print format, the task is ever more challenging and difficult.
Humorous ads remain one of the few effective ways to engage an audience in a very saturated advertising market. This is an area where the audience is far more receptive and still willing to pay attention.
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