It all started in the middle 90s. The Internet in Italy was slowly coming out from its early age when it was somehow still synonymous with cyber-culture. World Wide Web was becoming larger known and young dudes with 14k remote modem connections were spending their nights updating rudimentary personal pages on Geocities all along the Belpaese.
As soon as the potential of the new medium was revealing itself, more and more geeks with different backgrounds began experimenting deeper with HTML, Photoshop, Flash and the first releases of web-oriented programming languages. Those pioneers were soon generically renamed ‘webmasters’ without any proper distinction if they came from design, computer science, art or marketing.