Choosing a domain name should never be allowed to become a stumbling block for launching your blog or business. While it’s easy to go wrong with domain name selection, a bad choice is almost never catastrophic, unlike failure to take action. As with most things in life, making a decision work is more important than making the right decision.
There are two basic approaches to picking a name for your site. You can either focus on branding, or focus on keywords. If you take the branding route, you don’t need much help from me—you know the product or subject you’re trying to promote better than I do, assuming you know enough to create a website about it. That’s more of an art than a science. On the other hand, if you want to go for a keyword optimized domain name, there’s a more deterministic way to pick the best one available.
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