When you run your own business, be it a big one or a small one, your objective is to make sales of your product or services. There are many ways that you can go about doing this as long as you are willing to put in the work that is needed. One of the biggest and best ways to go about gaining sales is through an amazing and professional looking blog. There are many methods that work well, including Search Engine Optimization which allows you to pull customers in from search engines like Google or Bing.
Get Help to Start Out
SEO takes a lot of work to get everything just right, this is probably not something you want to take on by yourself. You are better off looking for someone like Searchbloom SEO to help you with what you need for your website to be SEO optimized. Doing this will allow you more time to focus on your blogging. There are several aspects that need to be covered when starting your own blog.
Where to Start
One of the first steps is to pick your blogging platform, there are so many that you can choose from. Blogspot, WordPress, and Tumblr are just a few of the amazing platforms that you can utilize. You can either use their free services or with some like WordPress you can incorporate them right into your own domain for a great look.
Choosing the platform is the easiest part of blogging, now you need to think about the five C’s that put it all together. The First C is content; you need to know what your blog is going to be about and be able to create amazing content that people will want to look at. Content does not just mean text. You can add videos and pictures as well as audio files that play when needed.
The next C to look at is context; with this you want to be sure you are not creating content that is actually selling your product. This is a place to tell a story about the things you do, it needs to be something that will draw people in and leave them wanting more.
The third C is commerce; now that they have gotten to know you and your products as long as you have the right strategy for your marketing the customers will want whatever product or service you have to offer.
The fourth C is the Call to Action or CTA; this is where you will subtly probe your clients to go to your web sales page and see all the amazing things that you have to offer. As long as it is done right and you have everything in place you will easily draw a crowd and start making sales.
The final C is creativity; this is one of the most important parts. If you have something that is unique and amazing that people have never seen before you are almost guaranteed to start making sales. If you learn to think outside the box, you will find that people will be more inclined to check out what you have to offer.
Just remember when you are starting your own blog you need to follow these steps to get the most out of your blog. However, you are running a business and may not always have the time to put as much into the blog as you can. Once you have the base of your blog set up you can always hire professional writers and designers to help you with the actual content of your site. You can also have guest bloggers that come to your blog and write a post in exchange for leaving a link to their stuff, this is a win-win situation for both of you.