No matter what marketers are trying to sell us, there must be something about their product or service that draws our attention. With food and drink products that are fighting for our attention on supermarket shelves, packaging design is of paramount importance.
The designer needs to create packaging that will allow the manufacturers to keep the product within the price range of its competitors, and at the same time pique the interest of consumers enough to want to discover the delights inside.
It’s a very tall order for designers, but as always in our modern world, they stand up to the challenge bravely and bring us amazing eye candy in the form of food and drink packaging.
Here is a selection of 35 beautiful and tempting food and drink packaging designs from around the world.