Design and visual art provide visual communication language between the artist and the viewers to deliver message or idea through the viewers eyes’ contact with the visual elements in the design, photo or artwork.
However, there are some rules that control the relation between the eye and visual elements and allow better communication between them without lose of any information or misleading the visual communication flow. Through the ages of art history, there are basic rules that are applied in different visual artwork to control this relation between the artwork and the audience.
Although the idea is important in delivering the art concept or the design idea, using these rules ensure the delivery for the design idea. There are great design ideas that users even do not look at it because it is either noisy or complicated…etc.
However, in this article we will discuss the basic design principle that forms the first steps that you should consider when creating a design or artwork.