The color of your website is a powerful instrument that affects the minds of your clients. Learn to play it, and you’ll get much more out of your project. It is the color that helps speak to your clients effectively without being obsessive.
What colors do you use in your web projects? It is a notorious fact that people prefer natural colors to artificial ones, and this rule is not an exception when it comes to web design. It has been proved that most people (regardless age or gender) prefer blue to other colors. Why blue? Because it speaks for protection, stability and solidity, and therefore makes your business trustworthy in the eyes of your partners and customers.
With all its shades and tints, blue turns out to be a perfect choice for a wide variety of online projects. You can’t help but notice a number of blue websites representing different businesses, social networks, financial companies, airline companies, health care facilities, and even political parties. Moreover, many world’s top companies have chosen the color blue for branding. We believe the popularity of blue lies in its meaning. The point is this is the color of confidence and reliability.
It’s always exciting to get deeper into the psychology of colors, and the more resources you read, the more information you get. What we’d like you to see now is an infographic by TemplateMonster.com that deals with the use of the color blue in Web Design. If you check it out you will not only find a bunch of inspiration, but also some helpful stuff like 55 color codes for different shades of blue that you can use in your future projects. Please, enjoy!
Katarina Klementi is a columnist now working at TemplateMonster. Through personal and professional experience she illuminates the latest news in the sphere of web design and brings them in the focus of your attention.