5 Branding Basics Every Logo Designer Should Know


While many articles try to dissect the process of designing a logo itself, I will attempt to share tips from my experiences with branding-focused logo design for the real world.

With the surge of “stock” logos, the quality of branding for new companies is literally going downhill. Many new designers fail to see that a logo, unlike any other design element, is literally the face of a company, and hence attached to a much larger beast. You can’t peel it off from a book and slap it onto things like a sticker.

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